By John Meyer, consultant in financial affairs – Eurasia Business News, March 11, 2025. Article No 1447.
PUMA anticipates ongoing geopolitical tensions and economic challenges in 2025, especially trade disputes and currency volatility. Against this backdrop, PUMA expects currency adjusted sales to grow in the low- to mid-single-digit percentage range. € 100 million in 2025 compared to 2024
Puma has issued a cautious outlook for 2025, citing challenges from global trade tariffs, currency volatility, and geopolitical tensions. The company expects currency-adjusted sales growth to remain in the low- to mid-single-digit percentage range for the year.
Key Financial Projections:
Sales Growth: Low-to mid-single-digit percentage increase on a currency-adjusted basis14.
Adjusted EBIT: Puma provides an adjusted EBIT outlook for 2025, excluding one-time costs. PUMA expects an adjusted EBIT in the range of € 520 million to € 600 million for the financial year 2025. Including one-time costs of up to € 75 million from the nextlevel programme, EBIT in 2025 is expected to range between € 445 million and € 525 million (2024: € 622 million).
Q1 Performance: Anticipated low-single-digit sales decline due to weaker performance in the U.S. and China. Adjusted EBIT for Q1 is forecast at €70 million, significantly below Q1 2024’s €159 million.
For Q1, PUMA anticipates currency-adjusted sales growth to be low-single-digit below last year’s level, primarily due to a soft performance in the U.S. and China. Due to inventory valuation effects in the previous year, a higher OPEX run rate and a different phasing of marketing expenses, adjusted EBIT is projected to be around € 70 million. Including one-time costs, Q1 EBIT is expected to be significantly below previous year’s level (Q1 2024: € 159.0 million).
Read also : Gold : Build Your Wealth and Freedom
For the financial year 2024, with a net income of € 281.6 million and considering the executed share buyback of € 50 million, the Management Board and the Supervisory Board of PUMA SE will propose a dividend distribution of € 0.61 at the Annual General Meeting on 21 May 2025.
Despite these hurdles, Puma aims to improve margins through higher-priced premium products and marketing efficiencies. However, its shares have underperformed compared to competitors like Adidas and Nike, with a 32% decline over the past year.
Our community already has nearly 150,000 readers!
Subscribe to our Telegram channel
Follow us on Telegram, Facebook and Twitter
© Copyright 2025 – Eurasia Business News. Article no. 1447.
Eurasia Business News 