By John Meyer, consultant in financial affairs – Eurasia Business News, June 16, 2025. Article no. 1561.
Crypto tycoon Justin Sun’s blockchain group Tron is set to go public in the United States through a reverse merger with Nasdaq-listed SRM Entertainment, a toy company that will rebrand itself as Tron Inc. as part of the deal.
The merger deal includes a $100 million equity investment from a private investor affiliated with Sun to establish a Tron treasury, with a total token injection planned to reach up to $210 million in TRX digital tokens, which the new public company will hold as a primary reserve asset, adopting a strategy similar to MicroStrategy’s Bitcoin holdings.
The transaction is being managed by Dominari Securities, a New York-based boutique investment bank with ties to Donald Trump Jr. and Eric Trump.
Eric Trump is expected to take a leadership role in the newly formed Tron Inc., further cementing Justin Sun’s close ties with the Trump family, which include investments in Trump-related crypto projects and attendance at Trump-hosted events. The reverse merger comes just months after the U.S. Securities and Exchange Commission paused a fraud investigation into Justin Sun and his companies, including Tron.
Following the merger, SRM Entertainment will change its name to Tron, and Justin Sun will serve as an adviser to the company. The move marks a significant step for Sun to establish his cryptocurrency empire in the U.S. public markets by leveraging a publicly traded vehicle holding substantial TRX tokens and pursuing a dividend policy tied to TRX staking programs.
Justin Sun’s Tron Group will go public in the U.S. through a reverse merger with SRM Entertainment, backed by a $100 million investment to form a Tron treasury, with Eric Trump expected to play a leadership role, and the new entity adopting a crypto treasury strategy holding TRX tokens valued up to $210 million.
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© Copyright 2025 – Eurasia Business News. Article no. 1561.
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