By John Meyer, consultant in financial affairs – Eurasia Business News, July 3, 2025. Article no. 1596

Activist investor Starboard Value has taken a 9% stake in Tripadvisor, acquiring just under 10.64 million shares valued at approximately $160 million based on recent closing prices. This stake makes Starboard the third-largest shareholder behind BlackRock Fund Advisors and Vanguard Group.

Starboard described Tripadvisor’s stock as “undervalued” and sees it as an attractive investment opportunity. The firm plans to engage with Tripadvisor’s management and board to explore opportunities for value creation, which may include recommendations on capitalization, ownership structure, board composition, potential business combinations, or operational improvements.

Tripadvisor’s shares jumped sharply—rising around 16.7% on the announcement and soaring over 34% in the past three sessions—reflecting investor optimism following Starboard’s disclosure. This comes after Tripadvisor had previously rejected takeover offers last year, with bids ranging from $18 to $30 per share, while Starboard accumulated shares at an average price of about $13.36 during the second quarter.

Overall, Starboard’s move signals activist investor confidence in Tripadvisor’s potential to unlock shareholder value amid a competitive travel-services sector where Tripadvisor’s valuation remains relatively low compared to peers like Expedia, Airbnb, and Booking Holdings.

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© Copyright 2025 – Eurasia Business News. Article no. 1596.