By John Meyer, consultant in financial affairs – Eurasia Business News, July 30, 2025. Article no. 1661
Adidas has confirmed that U.S. tariffs imposed under Trump’s administration will increase the cost of its products sold in the United States by up to around €200 million (approximately $231 million) during the remainder of 2025. These higher tariffs have led Adidas to maintain rather than raise its full-year revenue and operating profit outlook, despite strong profit growth earlier in the year and a robust order book. The company emphasized uncertainty about how these tariffs will impact consumer demand and pricing adjustments in the U.S. market.
Stocks of Adidas were down 8.9% early in the European session on July 30.
Adidas expects U.S. tariffs to add about €200 million to costs in the second half of 2025.
The increased costs stem from tariffs on imports from countries where Adidas manufactures most of its products, such as Vietnam and Cambodia, with tariff rates reaching over 40%.
Due to the tariffs, Adidas cannot boost its full-year financial outlook, despite strong first-quarter profits and sales growth in other regions.
Adidas stated that these tariffs have forced price increases for U.S. consumers, but the exact effect on demand remains unclear.
The company reaffirmed its operating profit target for 2025 at €1.7 to €1.8 billion and expects sales growth at a high single-digit percentage when adjusted for currency fluctuations.
This tariff burden presents a significant challenge for Adidas in the U.S. market, impacting costs and potentially consumer prices, while the company continues strong global sales growth and profit performance.
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© Copyright 2025 – Eurasia Business News. Article no. 1661
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