By William Collins, consultant in stock markets – Eurasia Business News, December 5, 2025. Article no 1924
Victoria’s Secret & Co. (VSCO) shares rose sharply on early Friday after the company reported stronger-than-expected sales and raised its guidance, prompting a positive reaction in premarket and regular trading.
Victoria’s Secret traded in the low‑40 dollar range, opening around 41.5 dollars and moving higher compared with prior closes near 41–42 dollars, with intraday highs in the low‑40s.
Premarket commentary highlighted the stock as one of the notable movers, with the price “surging” after the earnings and outlook update.
Why shares jumped
Net sales for the latest quarter rose about 9% to roughly 1.47 billion dollars, beating analyst expectations of around 1.41 billion dollars, helped by strength across the core Victoria’s Secret and Pink brands as well as beauty products.
Management raised full‑year 2025 earnings guidance to about 2.40–2.65 dollars per share and slightly increased revenue guidance to roughly 6.5 billion dollars, both above prior consensus estimates, signaling confidence in demand and margin improvement.
Analyst and market reaction
The company’s improved performance and outlook came on top of a series of analyst upgrades in preceding months (including moves from sell or neutral toward neutral or buy), which supported the positive re‑rating of the stock.
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With the December 5 move, VSCO’s share price remained near the upper end of its 52‑week range of about 13.76 to 48.73 dollars, reflecting a substantial recovery from earlier lows in 2025.
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© Copyright 2025 – Eurasia Business News. Article no. 1924
Eurasia Business News 