By John Meyer, consultant in financial affairs – Eurasia Business News, September 9, 2024. Article No 1218.

Apple has just unveiled its new iPhone 16 lineup at its September 2024 keynote event. The American corporation Apple has officially unveiled the new iPhone 16 and iPhone 16 Plus smartphones as part of the “It’s Glowtime” presentation. The devices received a new universal button, as well as numerous AI functions.

The smartphones are equipped with the latest A18 processor, which is 30% faster and more energy efficient than the previous version. The iPhone 16 will have a 6.1-inch display, while the iPhone 16 Plus version will get a 6.7-inch display.

The devices have a number of new Apple Intelligence AI features, including an image generation and editing tool, an improved Siri voice assistant, and the ability to record and transcribe calls. With the help of AI, it will be possible to finish writing a letter or correct what has already been written. By the text description, you can find the photo in the media library.

It will be possible to create new emojis based on the description – they are called Genmoji. In the mail, you can see a summary of the long message or letter. With the help of AI, the smart assistant Siri has learned to understand when a person stumbles and makes mistakes in words.

Read also : Gold : Build Your Wealth and Freedom

The new iPhone 16 and iPhone 16 Plus will receive 48 MP main cameras, on the back of the case they are now located vertically (as in the iPhone 12 and iPhone X), and not diagonally (as in all models since the iPhone 13). There is a universal Action Button, sensitive to the force of pressure, due to which the camera will be able to focus with a light press and take a picture with a strong one.

The iPhone 16 and iPhone 16 Plus will go on sale in five body colors.

Starting prices are $799 for iPhone 16 (128GB) and $899 for iPhone 16 Plus (128GB).

iPhone 16 Pro and iPhone 16 Pro Max

  • Slightly larger 6.3-inch and 6.9-inch displays respectively.
  • Powered by the A18 Pro chip, offering 15% better performance than last year’s A17 Pro.
  • New “Camera Control” button specifically designed for photography functions.
  • Improved video capabilities, including 4K 120fps Dolby Vision recording.
  • Four titanium finishes: Natural, Blue, White and Black.
  • Starting prices: €1229 for iPhone 16 Pro (128GB) and €1479 for iPhone 16 Pro Max (256GB).
Advertisements

Key Features Across the Line

  • Support for Wi-Fi 7.
  • Improved thermal management for better performance and battery life.
  • Compatibility with Apple Intelligence AI features (though full French language support coming next year).
  • Pre-orders start September 13, with availability from September 20, 2024.

The keynote also included announcements for the Apple Watch Series 10 (or Watch X) and new AirPods models, emphasizing AI capabilities across Apple’s ecosystem.

What is the financial performance of Apple in 2024 ?

Q1 2024 (ended December 30, 2023)

  • Revenue: $119.6 billion, up 2% year-over-year
  • Earnings per share: $2.18, up 16% year-over-year
  • Services revenue reached an all-time record
  • Installed base of active devices surpassed 2.2 billion

Q2 2024 (ended March 30, 2024)

  • Revenue: $90.8 billion, down 4% year-over-year
  • Earnings per share: $1.53, setting a March quarter record
  • Services revenue reached a new all-time record

Q3 2024 (ended June 29, 2024)

  • Revenue: $85.8 billion, up 5% year-over-year
  • Earnings per share: $1.40, up 11% year-over-year
  • Services revenue reached a new all-time high

Throughout 2024, Apple demonstrated resilience in its financial performance despite some challenges. Indeed, the company maintained strong profitability, with EPS growth in all reported quarters. Services revenue consistently reached new records, indicating the success of Apple’s services strategy. The installed base of active devices reached all-time highs across all geographic segments. Apple continued to generate substantial cash flow, allowing for significant shareholder returns through dividends and share repurchases.

Advertisements

However, there were some areas of concern. Firstly, iPhone sales showed signs of decline in some quarters of 2024. Then, performance in China was underwhelming in Q3, with revenue falling 6.5% to $14.7 billion.

Overall, Apple’s 2024 financial performance showed mixed results, with strong services growth and profitability offsetting challenges in hardware sales in some quarters.

Our community already has nearly 135,000 readers!

Subscribe to our Telegram channel

Follow us on Telegram, Facebook and Twitter

© Copyright 2024 – Eurasia Business News. Article no. 1218